IBM Annual Report
Global Presence
The IBM Annual Report features just six spreads or a few content blocks of words and pictures before diving into facts and figures, but those spreads and screens describe IBM’s global presence in scores of industries, partnerships and companies, its most recent achievements and its thoughts, plans and big bets for the future.
Throughout an intense research and development phase to forge form and content, I was lucky to be able to assemble a grade A team to iterate with. These are just a few of the directions we produced.
Team
Creative Director
& Design Lead
Alex Ku
Design
Alex Ku
David Trumpf
Radu Becus
Adam Dines
Work
Brand Identity
Photography
Events
Cover comps for the following year, a fresh take on Paul Rand’s famous Rebus design.