IBM
Digital UI Visuals

UI Visualized

To further the Product Led Growth strategy for IBM Digital, I developed an approach to depicting Product UI that transforms actual UI components and elements into parts of a new kind of illustration and animation system for IBM. My team and I blew out the approach, designing leadspace visuals and animations for a wide selection of IBM’s top products.

By reproducing parts of the UI in detail viewers get a real and specific sense of what products can do. IBM design language pictograms generate meaning at a glance, while additional illustrative and diagram-like moments signify overall purposes and product capabilities.