Smarter Faster
Together Developer

IBM Developer is a sub-brand within the IBM brand ecosystem. Its ultimate goal is to build relationships between IBM and the international Developer community.

Initiated by the IBM Brand Experience Design group, our team was called in to expand the Developer system and to create ready-to-use deliverables that also function as guidelines for additional new elements. We used an expanded color palette, the quirky, developer-friendly version of IBM’s typeface, Plex Mono, and utilized a playful set of logo alternatives, all to suggest a feeling of openness, invention and possibility.