Nothing Ventured
Times Ventures are new offerings from The Times that extend and deepen the experience of being a Times reader. They take core Times beliefs, methods and ways of thinking, apply it to real life, and hand the keys over to you. That review you’re reading? How about learning how to write it. That enlightening article about Bali? How about being there, talking it over with the author. That dish you’re salivating over? Why not whip it together, ingredients included.
Times Ventures offers everything from classes on journalism for both young people and professionals, (School of the New York Times, “How to think and write like a critic” with A.O. Scott), mind-blowing trips around the globe with Times journalists (Times Journeys, Cultures in Transformation), everything you need to make simple, delicious recipes (New York Times Cooking App and Meal Kits, Classic recipes you can Master).
Times Ventures
In This Section
School of
The New York Times
New York Times
Meal kits
Times Journeys
Work
Campaign
Brand Identity
Print
Digital
School
of the
New York Times
In Pursuit of the Truth
The School of The New York Times translates the knowledge and practices of The New York Times into educational experiences for diverse learners. Classes encourage analytical curiosity while helping students sharpen important life skills and values — equity, critical thinking, information literacy, the pursuit of truth
I designed a modular system here that could be reconfigured from asset to asset, scaled up to highlight a given offering or zoomed out to show a wealth of possibilities. Geometrical building-block like forms frame a range of imagery, from portraits of journalists to photos of the Times HQ where classes are held, to pictures of the classes and subjects that the school offers. This was another great chance to use our T logotype too.
Art Director
& Design Lead
Alex Ku
Design
Alex Ku
Work
Brand Identity
Events System
1.
Times Journeys
Times Journeys
Times Journeys is a travel program run by The New York Times, operating a selection of small group tours and specialist cruises to more than 35 countries. Each tour is accompanied by either a Times journalist or expert chosen specifically for that tour. Each departure focuses on a specific theme, be it the region's politics, history, arts and culture, food and wine or science and nature, so that each guest returns home with something even greater than memories, understanding.
Art Director
& Design Lead
Alex Ku
Design
Alex Ku
Work
Brand Identity
Brand Systems
Campaigns
Cooking
NYT Cooking App
With The Times Cooking app, subscribers can search thousands of New York Times recipes and organize favorites you can cook for anyone, anytime. Full page print ads and digital versions use both existing NYT Cooking imagery and new photoshoots I directed, featuring beloved Times cooking luminaries Sam Sifton and Melissa Clark.
NYT Cooking Mealkits
Meal Kits, a new venture from the Times, makes it easy to master a range of popular dishes from NYT Cooking. Each Meal Kit offers everything you need to prepare the perfect meal, from premium ingredients shipped straight to your door to preparation tips and instructions.
Art Director
& Design Lead
Alex Ku
Design
Alex Ku
Work
Brand Identity
Brand Systems
Campaigns
NYT VR
Good Form
New York Times VR presents films and stories in Augmented Reality, Virtual Reality and 3D. A stroke of luck: the diagonal thrust of the Javelin Thrower in contrast to the upright, blocky, rectilinear type treatment and across the rigid formats of the digital and print deliverables made this set feel dynamic from a formal perspective. Half the battle, really.
Work
Brand Identity
Brand Systems
Campaigns
Art Director
& Design Lead
Alex Ku
Design
Alex Ku
