IBM
Digital

IBM Digital
Product Visuals

Our primary aim for IBM Digital was to remake the digital experience for top performing products using a set of objectives called Product Led Growth, the business strategy in which a company uses its product as the main tool to acquire customers.

The first phase of this work was to make illustrations that spoke to the products capabilities and strengths, and to make disparate products feel like parts of the IBM universe. The flat style of illustration we developed feels both diagram-like and symbolic of product capabilities.

Team
Creative Director
& Design Lead
Alex Ku

Design
Esther Moon
Anne Lin
Yvonne Teylor
Alan Lum
Chirag Ahir

In This Section

IBM Digital
IBM Planning Analytics
IBM Envizi
IBM API Connect
IBM Watson Assistant
IBM FlashSystem

Design Partners
Maark
Ane Shutz
Brian Weaver

IBM Planning
Analytics

IBM Planning Analytics is an integrated planning solution that uses AI to automate planning, budgeting, and forecasting and drive more intelligent workflows. 

IBM Envizi ESG

Envizi ESG accelerates sustainability by managing all your environmental, social and governance indicators in a single platform.

It captures and tracks program data like forecasts, timelines, cash flow, objectives and deliverables in a central system. 

Envizi Learn Pages

Learn pages leadspaces imagery pictured here adapt to the illustration style of IBM’s learn site,

API Connect 

An application programming interface (API) is a way for two or more computer programs to communicate with each other.

API Connect is a market-leading API management solution with capabilities to create, secure and socialize APIs across multiple clouds and hybrid use cases.

IBM Watson Assistant

Use IBM® watson Assistant to build your own branded live chatbot into any device, application, or channel. Your chatbot, which is also known as an assistant, connects to the customer engagement resources you already use to deliver an engaging, unified problem-solving experience to your customers.

IBM FlashSystem

IBM FlashSystem is an IBM Storage enterprise system that stores data on flash memory. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 IBM acquisition of Texas Memory Systems.