IBM Elevate
Plan / Section / Elevation
The IBM Elevate program was created to make digital experiences for IBM’s top performing products. After a brief research phase where we conduct a competitive audit and existing site analysis, the team designs a core set of foundational pages. The set is then used to make a guidelines deck for permanent teams that illustrates how we think about and make things, suggests next steps and goals, and provides a kit of assets and templates that can be used to make new pages and components.
In this section
IBM Verify
IBM Turbonomic
IBM Storage
IBM Hybrid Cloud
Watson Orchestrate
Elevate Template
Watson AIOps
Watson NLP
Work
Marketing
Brand Identity
Brand Systems
Digital
IBM
Verify
All Access
IBM Verify is an identity verification product suite that provides automated, cloud-based and on-premises capabilities for administering identity governance, controlling privileged accounts, and managing workforce and consumer access and identity.
The visuals we made use IBM Design Language pictograms as hieroglyphic-like symbols to indicate specific features and uses. The sliding animations, vertical slices that glide into alignment, are a simple, repeatable, looped motion that represents Verify identity encoding and decoding.
Work
Brand Identity
Brand Systems
Campaigns
Events
Team
Creative Director
& Design Lead
Alex Ku
Design
Alex Ku
Carlos Ruiz
Kijoo Pyo
IBM
Turbonomic
Proactive Performance
IBM Turbonomic is an intelligent automation platform for managing application resources. It continuously automates critical actions in real time—without human intervention— and proactively delivers the most efficient use of compute, storage and network resources to apps at every layer of the stack. Design Imagery for the site is based on the Turbonomic UI, which gives users a comprehensive overview of resourcing using a simple, lattice-like array of charts and diagrams.
Work
Brand Identity
Brand Systems
Campaigns
Events
Team
Creative Director
& Design Lead
Alex Ku
Design
Alex Ku
Carlos Ruiz
Kijoo Pyo
IBM
Storage
Storage at Scale
For IBM Storage we utilized IBM’s isometric illustration style, often used for IBM digital projects, so that it would feel of a piece with already existing storage sister sites. We took our visuals for Storage a step further, playing with scale to make surreal imagery like huge, gravity defying storage towers, and integrating illustrations into the explanatory text to punctuate their meanings.
Team
Creative Director
& Design Lead
Alex Ku
Design
Alex Ku
Anne Lin
Work
Brand Identity
Brand Systems
Campaigns
Events
Watson
Orchestrate
AI for All
IBM Watson Orchestrate is a cloud-based solution that provides workers access to their own interactive AI to help them perform both mundane and mission-critical tasks faster — everything from scheduling meetings and procuring approvals to preparing proposals and interacting with business systems.
Our Illustrations for Watson Orchestrate depict cascading, multiplying capabilities and, inspired by its evocative name, echo the look of musical scores and sonic waveform visualizations.
Work
Brand Identity
Brand Systems
Campaigns
Events
Team
Creative Director
& Design Lead
Alex Ku
Design
Luis Lanao
Hilary Davis
IBM
Hybrid
Cloud
Cloud x AI
IBM Hybrid cloud combines and unifies public cloud, private cloud, and on-premises infrastructure to create a single, flexible, cost-optimal IT infrastructure. The imagery we created uses sub brand color palettes and overlapping, translucent forms to signify the interaction of Cloud and AI, As elsewhere we used animated Geometric forms to stand for IBM Hybrid Cloud Software’s capabilities, like predict outcomes, secure everything, automate at scale and modernize with ease.
Work
Brand Identity
Brand Systems
Campaigns
Events
Team
Creative Director
& Design Lead
Alex Ku
Design
Luis Lanao
Alex Ku
Explainer
Prototype
A Blueprint for Success
As we made microsites for top performing products we simultaneously developed a wireframe/comp-like template based on IBM’s 2X grid system. This high fidelity framework gave us a starting point for both form and content, and allowed various parts of the team to be literally on the same page and also to made us able to work ahead, planning and shaping the next site while working on the one at hand.
Team
Creative Director
& Design Lead
Alex Ku
Design
Luis Lanao
Hilary Davis
Work
Brand Identity
Brand Systems
Campaigns
Events
Watson
AIOps
IT with AI
Watson AIOps delivers visibility into performance data and dependencies across environments. AI, machine learning and automation address incident management and remediation.
Using the data grid vocabulary we’d developed for Watson, we made animated data stream visuals beset by outages and resolved using AIOps.
Work
Brand Identity
Brand Systems
Campaigns
Events
Team
Creative Director
& Design Lead
Alex Ku
Design
Luis Lanao
Hilary Davis
NLP
Act Natural
IBM Natural Language Processing (NLP) enables computers to process human language in the form of text or voice data. NLP deciphers the structural and contextual analysis of words and classifies words in text according to their grammatical categories , giving it a deep understanding of language, including context, the speaker or writer’s intent and sentiment.
Work
Brand Identity
Brand Systems
Campaigns
Events
Team
Creative Director
& Design Lead
Alex Ku
Design
Luis Lanao
