IBM Services
At Your Service(s)
When IBM merged its two massive consultancies, GBS (Global Business Services), and GTS (Global Technology Services) to become IBM Services, they needed find a way to signal its evolution into a global, single-source provider of infrastructure, software and consulting services.
In partnership with IBM BXD, IBM’s Brand and Experience Design group, I created and oversaw comprehensive brand expression explorations and guidelines for the new sub brand, using a focused slice of IBM's visual language to give IBM Services a fresh, bold take on core IBM attributes.
Work
Brand Identity
Brand Systems
Brand Guidelines
Team
Creative Director
& Design Lead
Alex Ku
Design
Alex Ku
Seth Mann
IBM BXD
Global Director
Todd Simmons
IBM BXD
Creative Director
Sadek Bazarra
Typography
Short, declarative statements and statistical information allow for type in large, impactful point sizes.
IBM Design
IBM Design Language elements
Photography
A point of view on the composition, style and content of Photography.
Motion
An Early deliverable: a suite of videos for an IBM Services event This one for Cognitive Enterprise Automation
Boards
BXD Events Kiosk
Type Driven posters
Social Tiles
Streamlined Data visuals
Merch
