The New
School

Brand New

The New School consists of five divisions; Parsons School of Design, Eugene Lang College of Liberal Arts, the College of Performing Arts, Mannes School of Music, The New School for Social Research, and the School of Public Engagement. The recruitment design system and materials give interested candidates and their families a comprehensive way to understand programs both at a glance and in detail, often including nested sets of course cards. The design format gives materials consistency and allows for variation within the system, so that divisions can each have their own inherent vibe.

In This Section

School for Jazz
Media Studies
Performing Arts
Graduate Studies

Art Director
& Design Lead
Alex Ku

Work

Brand Identity
Brand Systems
Campaigns
Events

School
for Jazz

A Note From Blue Note

The graphic identity and materials developed for The New School for Jazz are influenced by the work of Reid Miles, who designed hundreds of album covers for Blue Note Records throughout the 1950’s and 60’s.

As in Miles’ work, the use of geometric forms, repetition, changes in scale, and flat transparent color create a vocabulary that's like jazz visualized. Use of fluorescent inks, color mode effects and gradients give the classic look a contemporary edge.

4/C Poster

Multi Media

The School for Media Studies ranges widely, including divisions for Media research, Media Production, and Media Management –studies encompassing everything from the theory and history of Media to hands-on production. The challenge was to make the school feel both multidisciplinary and coherent. An RGB screen motif unifies the program materials visually, varying color and texture signal differentiates areas of study.

Graduate
Media Studies

Performing
Arts

Good Form

The New School’s College of Performing Arts brings together Mannes School of Music, the iconic 100-year-old conservatory; the legendary School of Jazz and Contemporary Music; and the innovative and groundbreaking School of Drama.

This was a great opportunity to make a design that uses arching, swooping forms that simultaneously evoke the physicality of dance, the graceful progressions of music. and the arcs and story structures of narrative drama.

Graduate Studies

Turning Pro

A master guide to the wide-ranging Graduate Programs offered by The New School. Schools needed to be ordered by program, division, area of concentration, degree. A multitude of possibilities which needed to be structured coherently and presented simply.